Može li virtualna tehnologija obogatiti klasično razgledavanje Dubrovnika? Na međunarodnoj konferenciji ENTRENOVA 2026 u Splitu predstavili smo rad „Implementation of Virtual Technology in Guided City Sightseeing Tours: The Case of Dubrovnik”.
U istraživanju je sudjelovalo deset polaznika programa „Turistički vodiči Dubrovačko-neretvanske županije” na Sveučilištu u Dubrovniku. Prošli su dvadesetominutni virtualni obilazak u formatu 360°: šetnju odabranim dubrovačkim znamenitostima uz audiovodič i 3D rekonstrukcije čiju su veličinu mogli sami prilagođavati.
Što smo saznali?
– Virtualni obilazak visoko je ocijenjen kao zabavan, edukativan i vizualno privlačan
– Sudionici bi virtualne obilaske rado preporučili drugima
– Iskustvo je potaknulo iznadprosječnu motivaciju za posjet arheološkim lokalitetima Poruka je jasna: virtualna tehnologija ne zamjenjuje stvarni posjet, nego ga može potaknuti i obogatiti. Rad je nastao u suradnji Sveučilišta u Dubrovniku, Sveučilišta u Zagrebu i Univerze na Primorskem. Hvala koautorima: Marija Dragičević, Vatroslav Skare, Silvija Đerek i Marko Kukanja, Zrinka Golemac, Stjepan Garvan #Dubrovnik #Turizam #KulturnaBaština #VirtualnaTehnologija #UNIDU #EFDU
Can virtual technology enrich a classic sightseeing tour of Dubrovnik? At the international conference ENTRENOVA 2026 in Split, we presented our paper Implementation of Virtual Technology in Guided City Sightseeing Tours: The Case of Dubrovnik. The study involved ten participants of the adult education programme Tourist Guides of Dubrovnik-Neretva County at the University of Dubrovnik. They took a 20-minute 360° virtual tour: a walk through selected Dubrovnik landmarks with audio narration and 3D reconstructions they could resize themselves. What did we find? – The virtual tour was rated highly as entertaining, educational and visually appealing – Participants would gladly recommend virtual tours to others – The experience sparked above-average motivation to visit archaeological sites The takeaway: virtual technology doesnt replace a real visit. It can inspire and enrich it. This paper is the result of collaboration between the University of Dubrovnik, the University of Zagreb and the University of Primorska. Thanks to my co-authors: Marija Dragičević, Vatroslav Skare, Silvija Đerek i Marko Kukanja, Zrinka Golemac, Stjepan Garvan #Dubrovnik #Tourism #CulturalHeritage #VirtualTechnology #UNIDU #EFDU
